As governmental campaigns call for greater consumptions of fruit, more and more people are turning to fruit based products. But can these products actually damage our health?

The consumption of processed fruit has increased by 40% in the last 10 years, while the consumption of fresh fruit has actually gone down. With juices, yoghurts and purees now offering nutritional values, how much can we trust? And how did brands change the official messages of nutrition to their advantage?

Talking to nutritional scientists, brand experts and everyday consumers, this programme explores the fake fruit phenomenon and its impacts upon our health.