South Korean masculinity is setting trends worldwide, powered by the country’s biggest stars. The face of the modern Korean man is unrecognisable from just a few decades ago, but does that mean male ideology has changed too?

Journalist Joi Lee investigates the changing Korean man and learns about the conflicted challenges they face. Whether it’s trying to navigate a softer style of masculinity, fulfilling their compulsory military obligations or learning to cope with the recently rising voices of women claiming their rights.

Part of the series Deciphering South Korea