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Inside Lego

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Broadcaster:  Bloomberg

 LEGO, the company known by kids and parents alike for its colourful building bricks, is hugely successful.

 

Over the last four years it has enjoyed double digit growth. But, just ten years ago, the company was losing nearly a million dollars a day.

 

Bloomberg travels to the company’s headquarters in Denmark to get a glimpse into LEGO’s history, its production, its fans, the LEGO family billionaires and the young boss who rebuilt one of the world’s most loved toy companies.

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