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Auction Secrets: White Truffle

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Broadcaster:  Channel NewsAsia

In Alba, Italy, bidders shell out big money for the largest white truffle of the season. 

 

The pursuit of these rare white truffle creates a unique auction atmosphere, a mixture of philanthropy and gourmet pursuit.

 

This auction is also critical to the economy of this region of Italy. Alba has benefited greatly from the annual arrival of the world's wealthiest. 

 

From the series: Real Deal: Auction Secrets

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