Dogs, cats, babies, TikTok trends…we scroll through them mindlessly, often for hours day.

But what if viral videos are doing more to our world than we realise? This series examines the sensations that go viral, the producers behind the videos and the businesses that are profiting from the platforms, to ask the question: who’s really in control?

From the truth behind Tiktok's banning in several countries and collection of users' intimate data, andthe factors underlying the attraction of viral videos of animals and children, to the fall out influencers can experience after internet fame, this series dives deep into the addictive viral video world.