As the Internet upends traditional notions of celebrity, Anything for Fame journeys into the virtual Wild West to profile an ambitious and reckless breed of content creator. Hungry for notoriety, they venture to unprecedented highs and lows in pursuit of fame and fortune.

From suburban pranksters inspired by the Jackass franchise to a woman achieving virality from a TikTok video of her licking a toilet seat, likes and views become intoxicating currency and only a few will strike it rich. Most find themselves dodging multiple pitfalls and moral dilemmas as they navigate a ruthless “attention economy”. Online fame can exact a devastating price. While stars rise with meteoric and disorienting speed, they can plummet just as fast - with heartbreaking results.

At a time when the Internet is radically reshaping global economics and culture, Anything for Fame examines the phenomenon of online celebrity with empathy, insight and its own arresting sense of style.